Success in Magic

Before you dive into the business of magic, you need a game plan, a blueprint.  You need to lay the foundation...

 

Volume One is your foundation.

A comprehensive business manual covering marketing, promotion, business planning, setting fees, negotiating contracts, career management and much, much more!

Ten Chapters, 44 Lessons, 281 pages

Packed with powerful strategies to cut years off your learning curve AND show you how to double your income in just one year

Whether you are just starting out in magic or have been in business for a few years, this amazing manual shows you how to bring your business to the next level. 

Here's what you'll discover:

Chapter One: Creating Your Magical Mission (Lessons 1-4).  This is where it begins.  Learn how to align your passion for magic and your vision with the realities of the marketplace.  Discover:

  • Exactly what you need to do FIRST to turn your dreams into reality. 

  • How to avoid sacrificing what's important to you.

  • How to create a mission that propels you to success.

Chapter Two (Lessons 5 -11) is about Getting Your Act TogetherYou'll learn:

  • How to create your most MARKETABLE and PROFITABLE act.

  • How to double or even triple your income by performing just 15 minutes of close-up  magic.

  • How to succeed entertaining children.

  • How to produce a show with large illusions.

  • How to rehearse for maximum results, and

  • Everything you need to know about sound systems, show control, backdrops, lighting, and road cases!  PLUS dozens of links to vender websites.

Chapter Three (Lessons 12 - 14) is all about business planning for success.   You'll learn powerful strategies for marketing, setting fees and selling your act.  You'll learn how to:

  • Write a simple business plan.

  • Identify and locate target markets.

  • Set fees for maximum profit.

  • Communicate your value to clients.

  • Triple the number of referrals and spin-off bookings.

  • Market without pushy cold calling tactics.

Chapter Four (Lessons 15 -20) covers creating your promotional materials.  Don't waste money on expensive brochures before reading this chapter.  I'll teach you:

  • How to refine your marketable image.

  • How to put together promotional materials on a shoestring, and include exactly what bookers want to see in your promotional packet.

  • How to save big bucks on printing brochures, postcards etc.

  • How to get high quality professional photographs, including my favorite trick for getting dozens of useable photos out of one session.

  • How to get a broadcast quality video demo tape made for next to nothing, or better yet, free!

Chapter Five (Lessons 21 - 23) covers everything you need to know about booking the show.  Nothing is held back.  You'll discover:

  • How to handle the initial telephone inquiry.

  • How to negotiating higher fees.

  • How to write ironclad contracts.

Including everything you need to know about:

  • Getting deposits.

  • Contract riders.

  • Finding and working with agents.

You'll receive copies of several different types of contracts, complete with examples of technical riders and clauses to include if you want to protect yourself. 

If you had to pay a lawyer for this information, it would cost you hundreds of dollars. Not having this information will cost you much, much more!

PLUS...I'll show you where to find lists of hundreds of entertainment agents who can book you.  Some people charge a lot of money for this information.  I'll show you where to get these agent contact lists for FREE!

Chapter Six (Lessons 24-28) covers specific things you can do at every show to ensure a successful event, including

  • The most important thing you should do if you want to be invited back.

  • Powerful showmanship techniques for working with volunteers - even defiant ones.

  • Secrets of onstage cueing, techniques that can turn your weakest routine into the feature of your act.

Chapters Seven (Lessons 29-33) teaches you how to get exposure quickly as a magician.  In this chapter you will learn powerful strategies and tactics to jumpstart your business, including:

  • How to get your telephone ringing...FAST!

  • Which organizations to join...and which ones to avoid.

  • How to organize and teach a magic class, and why it's a great PR strategy.

  • How to get a regular restaurant booking and turn it into a marketing machine.

  • Where to advertise and how to barter for free advertising.

  • How to handle requests for free shows.

You will even learn my favorite technique for turning requests for free shows into paid bookings. This one strategy is worth hundreds of dollars!

Chapter Eight (Lessons 34-37) builds upon Chapter Seven, and shows you how to become well known as a magician by getting free publicity. You will learn how to:

  • Quickly write a news release that gets published.

  • Get your picture published in the newspaper.

  • Get the newspaper to publish a feature story on YOU.

  • Appear on radio and  television. 

One of my most powerful marketing strategies was to become a “local celebrity.” When people know your name, your telephone will ring off the hook with business.  I'll show you exactly what to do to become the first person prospects call when looking for entertainment.

Chapter Nine (Lessons 38 - 40) covers managing your career.  You will learn:

  • What to expect during the first five years.

  • How to build your business in years five to ten.

  • How to make the jump to the "big time."

PLUS: I've included a detailed Career Ladder with two tracks - one for the performer who entertains adults, the other for children entertainers.  You'll learn specific strategies for managing your career all the way to the top!  If you goal is to reach the "big time,"  I'll provide the roadmap.

 

"It's about time someone put this piece of work together.  Now I don't have to play "hit and miss" with my career, I can just "hit it". 

Anthony Gilmore, USAF

Finally, Chapter Ten (Lessons 41 & 42) is about managing the business and covers setting up your office as well as managing resources.  You will learn how to:

  • Managing cash flow - 5 critical strategies.

  • Keep expenses under control.

  • Use OPM (Other People's Money).

  • Schedule time effectively - 4 powerful techniques.

  • Automate routine office tasks so you can focus on doing what you love to do... performing magic

"Jim, I've been reading your book again and again.  It's by far the best resource out there for anyone trying to get more business.  For the beginner, it's an absolute wealth of information that covers everything they'll need to know.  For anyone who's been performing part time and wants to now build the business to a full-time status, there's great information.  The material you have is phenomenal, and much better than anything I've seen out there."

Bruce Eicher, Atlanta, GA

www.bruceeicher.net

 

"Jim's book, Success-in-Magic, was not written over-night. It is obviously the career of a successful, professional, contemporary magician summarized so a reader can make a leap to the next level of performing.  Jim guides you through unobvious choices a magical entertainer can make. He describes opportunities for magicians that only a versatile, seasoned professional would know.   For me, his plethora of resources for promotional services, audio products, road cases, and other necessary paraphernalia; advice on a business plan; and examples of contracts and technical riders made this 500 page book worth the read. I recommend it!"

BJ Hickman

Family Entertainment and Speaking Services

www.BJHickman.com

 

"I just finished reading Volume One.  What an excellent resource for the up and coming and professional magician/entertainer.  I like the honesty in your writing. You tell it like it is, giving the pros and cons of becoming a successful entertainer.  Advice from a real working professional.  No pie in the sky stuff, just practical advice that has worked for you and could easily be duplicated by others.  I can’t wait to dig into Volume Two.  Assuming that a person has a commercial act and this book, there is no reason for anyone not to be successful."

Ed Fultz

www.edthemagicguy.com

 

BUT WAIT.....THAT'S ONLY PART OF THE STORY!

 

Now it's time to start building your business.   In Volume Two you'll discover powerful tactics for getting booked.

VOLUME TWO:  64 NEW Ways To Make Magic Pay

 

 237 Pages Filled With

HOT Marketing Information

Hidden Markets Revealed!

 

YOU'LL DISCOVER:  64 different ways to make money performing magic...up-to-date...fully explained.

Which of these money making strategies will you use first?
  • Start Working Trade Shows earning $1500 or more per day.

  • Make $3000 a week performing in Schools.

  • The 3 Ways to Book Your Show in Legitimate Theaters

  • Four ways to get booked at Museums, a market often overlooked.

  • How to earn up to a 500% profit with Concession Sales.

  • 10 different ways to earn as much as $750 per hour Teaching Magic.

  • How to rake in $300 or more a day by Street Performing


If you are just starting out, keep your booking calendar filled performing at:

 

  • Arts Council Festivals

  • Bah Mitzvahs

  • Community Centers

  • Charity Auctions

  • Country Clubs

  • Day Care Centers

  • Firehouses

  • Hospitals

  • Libraries

  • Renaissance Fairs

  • Resorts

  • Restaurants

  • RV Parks

  • Summer Camps

  • and more!

I'll teach you how to get booked and exactly what to do to insure a successful show under even the most adverse conditions.

"This is a worthwhile investment for anyone wanting to turn pro, or for professionals that would like to break into different markets, since Jim gives lots of detailed how-to advice.  Furthermore, the section on contracts is worth its weight in gold, showing me how to negotiate and finalize details. In fact, I have used the contract and agreement forms from the book since I read them. Highly recommended


The Great Scot, Bardic Magician 
www.greatscotmagic.com.

 

Ready to advance your career? Discover insider secrets of working at:

  • Colleges

  • Comedy Clubs

  • Cruises

  • Fairs and Festivals

  • Schools

  • Shopping Malls

  • Theaters

  • Theme Parks

  • Trade Shows

Want to expand your business?  Tap hidden markets, including:

Bus Company Tours, Corporate Videos, Television Commercials, Theater Consultant, Hand Modeling, and Weddings.

 

"Congratulations on, in my opinion, one of the "seeds of greatness" in magic literature. This book has opened my eyes to all of the questions I have had, and a lot more that I had not even thought of, pertaining to living my life as a magician. My hat is off to you and I hope nobody reads your book because it will make my job even harder when other magicians know the secrets within it's pages. I can't thank you enough."

Anthony Gilmore

 

"If your desire is to learn what it REALLY takes to earn a large income performing magic, then getting Jim Snack's course is a MUST!  How many times have you spent money on magic tricks, only to find you don't use 80% of them?  Yet for a small investment (that you'll recoup from just ONE booking which, if you follow all of Jim's guidelines, should be VERY EASY), you can learn how to earn either a full-time living, or an excellent part-time living as a performer.  Who else will teach you the REAL WORK behind earning money in magic? Highly recommended"

Ben Cummings, Mentalist, www.BenjaminGrant.com  www.mindthievery.com/mentalism

 

Ready to jump to the next level?  Where would you like to work? 

 

TRADE SHOWS - Go to pages 238-253 to learn:

  • Why they hire you - the four things you MUST do to please clients

  • How to stop people at your booth

  • How to instantly pre-qualifying prospects

  • How to get started

  • How much to charge

FAIRS & FESTIVALS- See pages 65-72 for everything you need to know:

  • How to close the deal every time by offering one simple thing

  • Insider tips for working fairs

  • How to make an extra $1000 a week at fairs with one simple technique

SCHOOLS - Turn to pages 154 -174 to discover:

  • How to market to schools

  • How to choose an educational theme

  • Special considerations for each grade level

  • How to win over a tough high school audience immediately

  • How to get corporate sponsors

THEATERS - Everything explained on pages 218-227:

  • Three ways to book theaters

  • The two main reasons theater managers will book you

  • How to sell your show for the highest possible fee

PLUS:  Everything you need to know to "deliver the goods" once you get the booking. 

 

Anyone can get booked once.  To be invited back, you have to "WOW"  clients by delivering a great show every time you hit the stage. 

 

Here's what one working professional had to say:

 

Jim,

When I got the Success-In-Magic books I wasn't sure what to expect.  I figured no matter what, I could find one good idea and use it to book just one show and more than justify the expense.

Your writing style is fun and to the point, so I enjoyed the early chapters as a refresher course, which was good for my psyche.  By the end of Volume One, I was re-thinking my entire business plan.  Cool, I thought.

Then I started Volume Two:  64 New Ways to Make Magic Pay and it is HANDS DOWN the BEST resource for performers on the market.  Unbelievable!  I bought this hoping for one good idea and at least one show, but this is worth thousands to me, this year alone!  Thanks!!

Very Grateful,

Chad Currin

aka Mr. Twisty

www.fun101.com

 

Sixty-four different markets for your show...all the ins and outs, from booking the gig to working it. 

There are no pipe dreams here.  Everything in the Success-In-Magic program has been tested and proven in the real world.   You'll learn exactly how I earn high fees in all these markets and more.   Nothing is held back. 

"After reading Jim Snack's Success-In-Magic, I feel ready to conquer the world of magic!  I've known Jim for several years and he is the man I go to when I have questions about being a successful magician.  I know that his ideas work because I have seen first hand the kind of success Jim has achieved.  Jim is a "doer" so you can rest assured that the ideas he gives you have been used with tremendous results and are not just untested ideas.  The most valuable part to me was the specific examples of how to put these ideas into action."

David MacDonald

Past President, Society of American Magicians Assembly #24

 

This is the course I wish were available when I began my career in professional magic over thirty years ago.

If your goal is to make your living as a professional magician, the Success-In-Magic Home Study Course is the answer you have been looking for.

 

Here's what's included with the Success-In-Magic Home Study Course:

 

Two Volumes

Over 500 Pages

Jam Packed With Everything You Need to Know to Achieve

Success-In-Magic!

Volume One

281 pages

Volume Two

237 Pages

PLUS:

Quick Start Workbook: 30 Days to Success

Your personal action plan detailing everything you need to do to achieve the success you dream of. Take one action each day for the next 30 days and watch your business take off!

BUT WAIT...THERE'S MORE....You also receive, absolutely FREE TEN AUDIO SEMINARS:

Audio Seminar #1 - "Getting Started in Trade Shows"  - For magicians who want to get started working the lucrative world of business trade shows.  You will learn how to get started in your own area, what type of businesses to approach, how to sell your services, how to stop people at your booth, and much more.
Audio Seminar #2 - "Booking Fairs & Festivals" Fair and festivals are a major market for magicians.  Learn how to get started, what to offer, how to reach decision makers, straight talk about fees, and more. 
Audio Seminar #3 - "Booking Corporate & Association Events" -  You too can earn top dollar booking corporate and association events.  You will learn who hires magicians for corporate and association events, how to reach the decision makers, and much more!
Audio Seminar #4 - "Marketing for Mentalists" - Over 70 minutes of hot information for mentalists, but great for magicians and other variety performers.  Learn how to get started booking your show in the five top markets, including who to contact, where to get contact lists, and much more.
Audio Seminar #5 - "Targeting School Shows for Your Success" - Four top professionals who specialize in motivational school programs share their best secrets for working the school assembly and motivational magic markets.
Audio Seminar #6 - "Internet Marketing for Magicians" - In this interview with Tim David, author of the Ultimate Web Site Success Kit For Entertainers, you will learn the fundamentals of using the Internet to market your services as a magician.  Selling a service on the Internet is different from selling a product, and Tim shares his proven blueprints for success.

Audio Seminar #7 - "Showmanship Secrets for Magicians"  - Recorded live at the Northeast Magic Convention in Kingston, PA on May 15, 2004.  You will learn six ways to capture the audience's attention in the first 30-seconds of your show, three secrets of showmanship to take your act to the next level, and even how to get a standing ovation!

Audio Seminar #8 - "Smart Business for Family Entertainers" - Recorded live at the 2005 Kidabra Conference for family entertainers, you'll learn about the five fee levels in the business, how much money you can make, and how to take your business to the next level. The handout is included.
Audio Seminar #9 - "Smart Business for Family Entertainers #2 - The Sequel" Jim's 2005 Kidabra seminar so so well received that he was invited back in 2006.  In this seminar, recorded live at the 2006 Kidabra Conference, you'll learn about the five "P's" of marketing and how they work at each level of the business. Handout included.
Audio Seminar #10- "Street Magic Magazine Interview" - Street Magic is HOT, but where can you go next? In this candid conversation with Chet Cox for Street Magic Magazine, Jim discusses making a living as a magician today and how it differs from the past.  You'll learn where you can take street magic to earn higher fees, how to be an outstanding performer, and much more.

Listen to these audio seminars in your car or at home to reinforce your learning.  Nearly nine hours of audio learning.  Not only do they reinforce content from the printed manuals, but also provide many additional strategies for success!

We are not done yet...Order today, I will include, absolutely FREE, these SPECIAL REPORTS:

Special Report #1  Special Report:  Magic Show and Ice Cream Social

Turn your $400 family show into a $1200 money making machine!  You’ll be amazed at how easy it is to triple your income with no extra work by simply offering this package to schools.  You’ll learn what kind of show you need, how to set up the Ice Cream Social, how to promote the show, how to earn extra money at the show and more! This is the complete plan including resources and  Royalty FREE Artwork for posters & flyers!   

Special Report #2  Special Report:  Getting Grants for Performing Magic

Doug Henning did it, and so can you when you know who provides FREE money for special projects.  You'll learn how magicians can qualify to receive grants for performing magic.  This 34 page report was written by a Jim Snack, who successfully received grants for performing magic for four consecutive years from the New York State Council on the Arts when he began his career.  

Special Report #3  Special Report: Making the Internet Work for You

Written by a internet marketing and web design expert, this series of articles will give you the latest and most powerful strategies for successfully marketing your show using the Internet.  Web design strategy, search engine listing, profiting for publicity, making your site customer friendly, and more is covered in this 54 page report. 

Special Report #4  6 Deadly Small Business Marketing Mistakes

In this 50 page report, marketing expert David Frey talks about the six marketing mistakes small business owners commonly make and how to not only avoid them, but implement strategies to fix each one.  Critical information for magicians.

 

I had no idea that there would be so much material!"  Robert Miller, Chicago, IL

Okay, you ask, what's it going to cost for this program? Less than what you will make from the first show you book.  There are three versions of the Success in Magic Home Study Course for you to choose from:

Bronze Version  (Electronic Download)

This is the quickest, easiest, and least expensive way for you to gain access to The Success in Magic home study course. You can download all the written components immediately in "digital" format, or access them while connected to the Internet if you prefer.

With the Bronze Version, you get instant access to the home study course manuals and special reports, and there are no taxes, duties, or shipping charges (which is especially important if you live outside the United States).

The Bronze Version includes two comprehensive manuals, three bonus reports, and a "Quick Start Guide." Over 650 pages of valuable business building information.

The audio seminars are not included with the Bronze Version, nor is the Magic Show & Ice Cream Social Special Report and Artwork, but I do include the following special bonuses -- all designed to guide you simply and easily to build your business; maximize your profits, personal income and wealth.

Special Bonus #1: Personalized Coaching and Support

Whenever you learn something new, there are always questions. One of the problems I always noticed with traditional "success systems" was that after you bought the book or tape set or attended the seminar, there was no way to get your questions answered or personal attention as you started to apply what you learned in your daily life.

So, as a special added bonus, I'm including a free 30-minute career consultation by phone or email.  It's like having your own magic success coach.  I warn you, however, I don't watch the clock and sometimes the session ends up lasting for much,  much longer.

Special Bonus #2:  90 Days of Follow-up E-mail Support

You can ask an unlimited number of questions, anytime for 90 days, and get answers from me personally.  To me, the career consultation and follow-up support is worth the full tuition for the System!

Special Bonus #3: Free Critique of Your Promotional Materials

Send me your promotional materials and I'll give my honest assessment.  Improve your web site, video demo tape and/or brochures.

Special Bonus #4: Business Opportunity - Success-In-Magic Affiliate Program

A special opportunity to earn generous commissions for simply recommending the Success-In-Magic program to others.  Recoup your entire investment with just a few referrals.

Your tuition for all these components of the Bronze Version of Success in Magic Home Study Course is just $97.

Or perhaps you would prefer the:


Silver Version (CD-ROM)

     The Silver Version includes everything in the Bronze Version, including the two comprehensive manuals, three bonus reports, and the Quick Start Workbook.  Over 650 pages of valuable business building information, delivered in digital format (Adobe Acrobat PDF files) on CD-ROM.

Plus, the Silver Version includes ten audio seminars described above, in mp3 format, a $129.50 value if purchased separately.   You can listen to them on your computer or download them to your ipod or other portable mp3 player.  

In addition, you receive the four additional bonuses listed with the Bronze Version above.

Your investment in the Silver Version of the Success in Magic Home Study Course is just $147, plus 3.85 for domestic shipping (international shipping may be higher).   

Finally, there's the:


Gold Version  (Printed Binders and Audio CDs)

The Gold Version includes everything listed above for the Bronze and Silver Versions, and you get everything shipped to you as "hardcopy." 

You'll receive the two main manuals, four special reports and handouts, and the Quick Start Workbook in beautiful 3-ring binders. You'll receive the 9 hours of audio training on CDs and a data CD.

You'll also receive the four special bonuses described above, including the 30-minute career consultation, 90-days of unlimited email support, free critique of your promotional materials, and the Success in Magic Affiliate opportunity.

Oh yes, with both the Silver and Gold Versions you also get instant access to the electronic downloadable version so you can start studying the material even before the hard copy arrives.

Your investment for the Gold Version is $297, plus $8.95 for domestic shipping (international shipping may be higher)

 

"I have Jim Snack's Success In Magic Course and it is GREAT!!!  Just started reading the books and already have increased my income by $500 just by following ONE, count em, ONE of his suggestions!!!!   Best investment I made to increase my income." 

Peter Lansing, Milford, OH

Now It's Up To You . . .

I've passed on every significant detail about The Success in Magic Home Study course for your consideration -- what it is, how it can help you build your business and wealth, and examples of how it has changed other people's businesses (including mine).

After you complete The Success in Magic course, I hope you'll write me a letter like Dennis Michael Dowhy of Atco, NJ who says:

"Thank you for the materials you have sent.  I spent twice as much on another course and find your books and bonuses at least ten times better and more directly related to the business side of being an entertainer. The title Success-in-Magic is appropriately named. Your 64 NEW Ways to Make Magic Pay is worth the price of the Success-in-Magic books.

I just can't say enough about your two books & Bonus Reports. So much "good stuff' and every serious minded magician or entertainer should purchase your books. I can't imagine getting into this business without your material.

Understand I owned two corporations, been part time with magic for 40 years and, what much of what you wrote and compiled I learned the hard way. It is so nice to see it finally in print so others don't make the costly mistakes most new businessmen make. It is a must have set of books and they rate five stars out of five stars."

Or maybe you'll be like magician John Robert, who wrote:

"Success in Magic is by far one of the best courses I've found especially for those looking for advanced information.  I rank your product as jam-packed and career changing as Dave Dee's course, Joel Bauer's book and Randy Charac's book.  Every magician should own your course.

 

I literally received the entire course within two days, way beyond my expectations.  I bought the printed version, and I would recommend this to anyone serious about their career.  Great Product, Great Information, Great Price, Great Packaging and a SUPER Great Value...Not just a ton of 'stuff,' but a ton of really useful information from your own experience.  By the way, I can tell from my own real-world experience that you aren't holding anything back.  Your product was WELL worth the few extra dollars I spent for this version.  Thanks again for the wonderful course."

John Robert (Polisky)

Magic by John Robert


Thirty days from now you can just be thirty days older - or you can be well on your way towards building a successful business as a professional magician, bringing joy to people, AND getting paid doing something you love.

There are three ways to order:

On Line:  Click Here  for secure online ordering using Visa, MC, Discover or AMEX   

By Mail or Fax:  Click here to print out an order form to mail or fax your order.

By Telephone:  Please print and fill out the order form before calling.  Then,  for orders only, call toll-free: (800) 392-7582  Ext. 82.  If prompted to leave a voice mail order, please speak slowly and clearly, and spell any unusual words.  Upon approval of the charge to your credit card,  you will receive the entire course and bonuses.


Magically yours,

Jim Snack

PS #1:  For a detailed comparison of what's included in each version  Click Here

PS #2: To read what others are saying about how Success in Magic changed their lives, visit my success stories page.

PS #3:  Feel free to contact me by phone at (518) 674-2660 or by email with any questions you have about the Success in Magic home study course.